The Bitcoin Sentiment Tracker - Merchant Study

Merchants believe Bitcoin will likely act as a core complement to traditional currency rather than a substitute, offering an alternative option for consumer and merchant investments, expense management, or lending.

Payments Canada and CorbinPartners Inc. today published The Bitcoin Sentiment Tracker - Merchant Study, which looks at merchant perceptions and attitudes towards one of the world’s most popular digital currencies for retail payments - Bitcoin.  

Results indicated weak acceptance of Bitcoin as a payment method by retail merchants, unsurprisingly driven largely by lack of consumer demand. However, this is balanced by a positive view towards Bitcoin’s persistence and growth, both as a currency and as an asset, facilitated by an evolving regulatory framework. The study also offers a rich collection of data and first hand opinions from merchants’ varied attitudes towards Bitcoin.

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